As I was upgrading our Subversion software to 1.4.2 yesterday once everyone had left for the holidays (I’m really trying to keep up on this), I started browsing through LifeHacker, a site that Jason Calacanis has mentioned quite a few times on the Gillmor Gang and on his personal blog.
While browsing the site, I came across an article on Quotiki, a social quotes site.
Now anyone who knows me knows I love to collect quotes, so this site has me absolutely fascinated. Its a Digg like site where readers submit quotes and vote on them. For each quote, you can tag them, and it automatically provides “further reading” recommendations for the originator of the quote via Amazon.com.
The really fascinating thing to me is thinking about how the simplest idea, like making a web site for quotes, can keep my attention for so long. Rather than a web site completely built around the idea of making money, this site peaks my interest as a quote freak and gives me the opportunity to buy related materials from Amazon if I choose to do so. Rather than feeling that the money is being ripped from my wallet, I can buy something if I choose to if it is relevant to me at the time. Chances are, with someone like me who is fascinated by other peoples viewpoints and small glimpses of brilliance, the time will come where they will probably get one or more sales out of me just because I’m there doing something I enjoy.
The real question to wrestle with this is how you apply the concept in a corporate environment, making your customers feel that they are getting value out of you without making them feel like you are just after their piece of your total “revenue dollars”.
This is what I’ll probably spend the rest of Thanksgiving break thinking about. I’m that pathetic.
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